{"id":1263,"date":"2009-02-25T08:47:44","date_gmt":"2009-02-25T07:47:44","guid":{"rendered":"http:\/\/www.ethicalsuperstore.com\/blog\/?p=1263"},"modified":"2019-03-11T15:10:01","modified_gmt":"2019-03-11T15:10:01","slug":"my-personal-fairtrade-fortnight-challenge","status":"publish","type":"post","link":"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/my-personal-fairtrade-fortnight-challenge\/","title":{"rendered":"My Personal Fairtrade Fortnight Challenge"},"content":{"rendered":"
\"my<\/a>

my only concessions were recycled toilet paper and free range eggs<\/p><\/div>\n

This fortnight, I will only be buying fair trade and organic\u2026<\/p>\n

Monday saw the start of Fairtrade Fortnight and I decided to set myself the challenge of only buying fairtrade<\/a> and organic<\/a> products for two weeks. And I mean only – where there is no fairtrade or organic option, we will do without. (I survived half term with no heating and no hot water – how hard can this be?)<\/p>\n

Therefore, at the checkout of my local ASDA store on Monday, I had a trolley full of ethical food and boy, was I proud of it! My only concessions (and I hope you will allow me these) were recycled toilet paper<\/a> and free range eggs. Going without toilet paper was a step too far and although I believe you can buy organic eggs, I lack the stamina to trail round other stores looking for them.<\/p>\n

The checkout assistant couldn\u2019t fail to notice this was a family shop with a difference and a conversation ensued (which was part of the purpose of the challenge). She informed me that her son-in-law was mad about fair trade – yeah! We remarked that although you feel you see quite a few fair trade products as you wander around the store, there were not actually that many. The number I had bought was only ten – bananas, pears, grapes, lemons, rice, sugar, ice cream, chocolate<\/a>, fruit juice and cereal bars – not exactly a balanced diet.<\/p>\n

Quite a disappointment in some ways and it makes me wonder how much the big supermarkets are committed to fair trade and how much of it is tokenism. However, I can still remember the day when CafeDirect<\/a> first appeared on supermarket shelves in 1994 and how we stood in awe. (Well, I stood in awe while my husband rearranged the shelves to give these jars of fair trade coffee a greater profile.) Then there was the Geobar<\/a> in 1999….then came Fruit Passion<\/a> what excitement it was in those days to pass these items through the checkout. We have come such a long way since those early days and fair trade has become so much more mainstream and available.<\/p>\n

Anyway, I now have a much clearer idea of what my regular supermarket stocks and can look online or in a different supermarket to see what I can supplement my purchases with. Until then, we will do without crisps and ham and pre-prepared food (which is probably a good thing) and use the children\u2019s protests as a way to initiate conversation about what fair trade actually is – nothing like doing without to focus their attention!<\/p>\n

Whether this challenge is only a gimmick or not, it is a gimmick with a cause, so I am going to put aside my negative cynicism for a change and embrace this learning experience. I\u2019ll let you know how it goes\u2026.why don\u2019t you give it a go too?<\/p>\n","protected":false},"excerpt":{"rendered":"

This fortnight, I will only be buying fair trade and organic\u2026 Monday saw the start of Fairtrade Fortnight and I decided to set myself the challenge of only buying fairtrade and organic products for...<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,22,34,113],"tags":[578,117,11],"class_list":["post-1263","post","type-post","status-publish","format-standard","hentry","category-fair-trade","category-food-drink","category-get-involved","category-living-the-green","tag-fair-trade","tag-fairtrade-fortnight","tag-organic"],"yoast_head":"\nMy Personal Fairtrade Fortnight Challenge - Ethical Blog from Ethicalsuperstore.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/my-personal-fairtrade-fortnight-challenge\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My Personal Fairtrade Fortnight Challenge - Ethical Blog from Ethicalsuperstore.com\" \/>\n<meta property=\"og:description\" content=\"This fortnight, I will only be buying fair trade and organic\u2026 Monday saw the start of Fairtrade Fortnight and I decided to set myself the challenge of only buying fairtrade and organic products for...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/my-personal-fairtrade-fortnight-challenge\/\" \/>\n<meta property=\"og:site_name\" content=\"Ethical Blog from Ethicalsuperstore.com\" \/>\n<meta property=\"article:published_time\" content=\"2009-02-25T07:47:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-11T15:10:01+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2009\/02\/toilet-paper-and-eggs.jpg\" \/>\n<meta name=\"author\" content=\"Helen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/food-drink\\\/my-personal-fairtrade-fortnight-challenge\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/food-drink\\\/my-personal-fairtrade-fortnight-challenge\\\/\"},\"author\":{\"name\":\"Helen\",\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/#\\\/schema\\\/person\\\/efe3d6a05a7ea7f7f7d14a449582a806\"},\"headline\":\"My Personal Fairtrade Fortnight Challenge\",\"datePublished\":\"2009-02-25T07:47:44+00:00\",\"dateModified\":\"2019-03-11T15:10:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/food-drink\\\/my-personal-fairtrade-fortnight-challenge\\\/\"},\"wordCount\":510,\"commentCount\":1,\"image\":{\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/food-drink\\\/my-personal-fairtrade-fortnight-challenge\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/wp-content\\\/uploads\\\/2009\\\/02\\\/toilet-paper-and-eggs.jpg\",\"keywords\":[\"Fair trade\",\"fairtrade fortnight\",\"organic\"],\"articleSection\":[\"Fair trade\",\"Food & drink\",\"Get Involved!\",\"Living The Green\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/food-drink\\\/my-personal-fairtrade-fortnight-challenge\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/food-drink\\\/my-personal-fairtrade-fortnight-challenge\\\/\",\"url\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/food-drink\\\/my-personal-fairtrade-fortnight-challenge\\\/\",\"name\":\"My Personal Fairtrade Fortnight Challenge - Ethical Blog from Ethicalsuperstore.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/food-drink\\\/my-personal-fairtrade-fortnight-challenge\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/food-drink\\\/my-personal-fairtrade-fortnight-challenge\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/wp-content\\\/uploads\\\/2009\\\/02\\\/toilet-paper-and-eggs.jpg\",\"datePublished\":\"2009-02-25T07:47:44+00:00\",\"dateModified\":\"2019-03-11T15:10:01+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/#\\\/schema\\\/person\\\/efe3d6a05a7ea7f7f7d14a449582a806\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/food-drink\\\/my-personal-fairtrade-fortnight-challenge\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/food-drink\\\/my-personal-fairtrade-fortnight-challenge\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/food-drink\\\/my-personal-fairtrade-fortnight-challenge\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/wp-content\\\/uploads\\\/2009\\\/02\\\/toilet-paper-and-eggs.jpg\",\"contentUrl\":\"http:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/wp-content\\\/uploads\\\/2009\\\/02\\\/toilet-paper-and-eggs.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/food-drink\\\/my-personal-fairtrade-fortnight-challenge\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"My Personal Fairtrade Fortnight Challenge\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/\",\"name\":\"Ethical Blog from Ethicalsuperstore.com\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/#\\\/schema\\\/person\\\/efe3d6a05a7ea7f7f7d14a449582a806\",\"name\":\"Helen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/82efc54dfead353712e14cdafbeb364d3a45943883e059c733e8e780e0361262?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/82efc54dfead353712e14cdafbeb364d3a45943883e059c733e8e780e0361262?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/82efc54dfead353712e14cdafbeb364d3a45943883e059c733e8e780e0361262?s=96&d=mm&r=g\",\"caption\":\"Helen\"},\"sameAs\":[\"http:\\\/\\\/\"],\"url\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/author\\\/helen\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"My Personal Fairtrade Fortnight Challenge - Ethical Blog from Ethicalsuperstore.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/my-personal-fairtrade-fortnight-challenge\/","og_locale":"en_GB","og_type":"article","og_title":"My Personal Fairtrade Fortnight Challenge - Ethical Blog from Ethicalsuperstore.com","og_description":"This fortnight, I will only be buying fair trade and organic\u2026 Monday saw the start of Fairtrade Fortnight and I decided to set myself the challenge of only buying fairtrade and organic products for...","og_url":"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/my-personal-fairtrade-fortnight-challenge\/","og_site_name":"Ethical Blog from Ethicalsuperstore.com","article_published_time":"2009-02-25T07:47:44+00:00","article_modified_time":"2019-03-11T15:10:01+00:00","og_image":[{"url":"http:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2009\/02\/toilet-paper-and-eggs.jpg","type":"","width":"","height":""}],"author":"Helen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Helen","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/my-personal-fairtrade-fortnight-challenge\/#article","isPartOf":{"@id":"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/my-personal-fairtrade-fortnight-challenge\/"},"author":{"name":"Helen","@id":"https:\/\/www.ethicalsuperstore.com\/blog\/#\/schema\/person\/efe3d6a05a7ea7f7f7d14a449582a806"},"headline":"My Personal Fairtrade Fortnight Challenge","datePublished":"2009-02-25T07:47:44+00:00","dateModified":"2019-03-11T15:10:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/my-personal-fairtrade-fortnight-challenge\/"},"wordCount":510,"commentCount":1,"image":{"@id":"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/my-personal-fairtrade-fortnight-challenge\/#primaryimage"},"thumbnailUrl":"http:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2009\/02\/toilet-paper-and-eggs.jpg","keywords":["Fair trade","fairtrade fortnight","organic"],"articleSection":["Fair trade","Food & drink","Get Involved!","Living The Green"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/my-personal-fairtrade-fortnight-challenge\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/my-personal-fairtrade-fortnight-challenge\/","url":"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/my-personal-fairtrade-fortnight-challenge\/","name":"My Personal Fairtrade Fortnight Challenge - Ethical Blog from Ethicalsuperstore.com","isPartOf":{"@id":"https:\/\/www.ethicalsuperstore.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/my-personal-fairtrade-fortnight-challenge\/#primaryimage"},"image":{"@id":"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/my-personal-fairtrade-fortnight-challenge\/#primaryimage"},"thumbnailUrl":"http:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2009\/02\/toilet-paper-and-eggs.jpg","datePublished":"2009-02-25T07:47:44+00:00","dateModified":"2019-03-11T15:10:01+00:00","author":{"@id":"https:\/\/www.ethicalsuperstore.com\/blog\/#\/schema\/person\/efe3d6a05a7ea7f7f7d14a449582a806"},"breadcrumb":{"@id":"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/my-personal-fairtrade-fortnight-challenge\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/my-personal-fairtrade-fortnight-challenge\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/my-personal-fairtrade-fortnight-challenge\/#primaryimage","url":"http:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2009\/02\/toilet-paper-and-eggs.jpg","contentUrl":"http:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2009\/02\/toilet-paper-and-eggs.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ethicalsuperstore.com\/blog\/food-drink\/my-personal-fairtrade-fortnight-challenge\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ethicalsuperstore.com\/blog\/"},{"@type":"ListItem","position":2,"name":"My Personal Fairtrade Fortnight Challenge"}]},{"@type":"WebSite","@id":"https:\/\/www.ethicalsuperstore.com\/blog\/#website","url":"https:\/\/www.ethicalsuperstore.com\/blog\/","name":"Ethical Blog from Ethicalsuperstore.com","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ethicalsuperstore.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.ethicalsuperstore.com\/blog\/#\/schema\/person\/efe3d6a05a7ea7f7f7d14a449582a806","name":"Helen","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/82efc54dfead353712e14cdafbeb364d3a45943883e059c733e8e780e0361262?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/82efc54dfead353712e14cdafbeb364d3a45943883e059c733e8e780e0361262?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/82efc54dfead353712e14cdafbeb364d3a45943883e059c733e8e780e0361262?s=96&d=mm&r=g","caption":"Helen"},"sameAs":["http:\/\/"],"url":"https:\/\/www.ethicalsuperstore.com\/blog\/author\/helen\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ethicalsuperstore.com\/blog\/wp-json\/wp\/v2\/posts\/1263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ethicalsuperstore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ethicalsuperstore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ethicalsuperstore.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ethicalsuperstore.com\/blog\/wp-json\/wp\/v2\/comments?post=1263"}],"version-history":[{"count":5,"href":"https:\/\/www.ethicalsuperstore.com\/blog\/wp-json\/wp\/v2\/posts\/1263\/revisions"}],"predecessor-version":[{"id":10067,"href":"https:\/\/www.ethicalsuperstore.com\/blog\/wp-json\/wp\/v2\/posts\/1263\/revisions\/10067"}],"wp:attachment":[{"href":"https:\/\/www.ethicalsuperstore.com\/blog\/wp-json\/wp\/v2\/media?parent=1263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ethicalsuperstore.com\/blog\/wp-json\/wp\/v2\/categories?post=1263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ethicalsuperstore.com\/blog\/wp-json\/wp\/v2\/tags?post=1263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}