{"id":12106,"date":"2022-06-09T09:24:12","date_gmt":"2022-06-09T08:24:12","guid":{"rendered":"https:\/\/www.ethicalsuperstore.com\/blog\/?p=12106"},"modified":"2022-07-04T15:20:30","modified_gmt":"2022-07-04T14:20:30","slug":"beauty-kitchen-pioneering-sustainable-beauty-for-a-reuse-revolution","status":"publish","type":"post","link":"https:\/\/www.ethicalsuperstore.com\/blog\/b-corps\/beauty-kitchen-pioneering-sustainable-beauty-for-a-reuse-revolution\/","title":{"rendered":"Beauty Kitchen &#8211; Pioneering Sustainable Beauty for a Reuse Revolution"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Effective<\/strong> products, <strong>natural<\/strong> ingredients and <strong>sustainable<\/strong> packaging is what seeps into every aspect of Beauty Kitchen &#8211; it\u2019s a rule of thumb that they never stray from. Breaking down barriers for the beauty industry with their reusable packaging, Beauty Kitchen have now saved over 4 million single use bottles from going to landfill, and they aren\u2019t stopping any time soon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For us, Beauty Kitchen\u2019s products are perfect examples of where nature and science come together to create truly effective products that are scientifically proven and just so happen to be sustainable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Founded in 2014 in Scotland by Jo-Anne Chidley, after her own struggles with finding sustainable beauty products that were accessible and truly worked, she set three principles in place for Beauty Kitchen. First, the products really do have to work and should be <strong>scientifically proven<\/strong>. Second, they had to give great results with only <strong>natural ingredients<\/strong>. Lastly, they must be <strong>sustainable<\/strong>, both inside and out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With these principles in mind, Jo has now created two award-winning targeted skincare ranges, nourishing haircare, plastic free accessories, and aromatherapy inspired body care. Since launching Beauty Kitchen, Jo has gone on to spearhead the B Corp Beauty Coalition and the British Beauty Council\u2019s Sustainable Beauty Coalition, pioneering positive change for the whole beauty industry.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2022\/06\/Image-2-1024x577.jpg\" alt=\"\" class=\"wp-image-12112\" srcset=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2022\/06\/Image-2-1024x577.jpg 1024w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2022\/06\/Image-2-300x169.jpg 300w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2022\/06\/Image-2-1536x865.jpg 1536w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2022\/06\/Image-2.jpg 1640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cI love beauty products, but I was finding it hard to come by truly effective products that considered sustainable ingredients as well as packaging. So, after studying chemistry at university &amp; gaining a passion for botany, I took matters into my own hands and begun experimenting and perfecting my own products.\u201d <\/em><\/p><cite>Jo Chidley, Founder of Beauty Kitchen<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2022\/06\/Image-3-1024x577.jpg\" alt=\"\" class=\"wp-image-12115\" srcset=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2022\/06\/Image-3-1024x577.jpg 1024w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2022\/06\/Image-3-300x169.jpg 300w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2022\/06\/Image-3-1536x865.jpg 1536w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2022\/06\/Image-3.jpg 1640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Cruelty free, vegan, and microplastic free formulas are just a few of the elements that have contributed to Beauty Kitchen becoming the highest scoring <a href=\"https:\/\/www.ethicalsuperstore.com\/blog\/b-corps\/b-corp-beauty-kitchen\/\">B Corp<\/a> in the European beauty industry and British winner in Sustainability at the Marie Claire Prix D\u2019Excellence Awards 2022. As well as incorporating reusable or compostable packaging into the equation so that we can become the solution to plastic pollution. Remember, small changes make a BIG impact, and that includes your beauty routine.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2022\/06\/Image-4-1024x577.jpg\" alt=\"\" class=\"wp-image-12118\" srcset=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2022\/06\/Image-4-1024x577.jpg 1024w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2022\/06\/Image-4-300x169.jpg 300w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2022\/06\/Image-4-1536x865.jpg 1536w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2022\/06\/Image-4.jpg 1640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Scientifically Proven Skincare<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">If you were to ask Jo what her hero products are out of all of her creations, she would highlight her Seahorse Plankton+ range, which is targted to mature skin and is scientifically and clinically proven to boost collagen production by 20%.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cI always recommend a cleanser, moisturiser and facial oil to anyone who is new to sustainable skincare as these are essentials to my routine. The renewing marine extracts that we use in our Seahorse Plankton+ range include plant based microalgae which we grow in giant baths which produce energy that we give back to the electricity grid. This is just one example of where we incorporate sustainable sourcing of our ingredients since we don\u2019t want to take this recourse directly from the ocean.\u201d<\/p><cite>Jo Chidley, Founder of Beauty Kitchen<\/cite><\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.ethicalsuperstore.com\/products\/beauty-kitchen\/beauty-kitchen-seahorse-plankton---revitalising-gel-cleanser---150ml\/\">Seahorse Plankton+ Revitalising Gel Cleanser<\/a><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ethicalsuperstore.com\/products\/beauty-kitchen\/beauty-kitchen-seahorse-plankton---revitalising-gel-cleanser---150ml\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2022\/06\/Image-5-1024x577.jpg\" alt=\"\" class=\"wp-image-12121\" srcset=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2022\/06\/Image-5-1024x577.jpg 1024w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2022\/06\/Image-5-300x169.jpg 300w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2022\/06\/Image-5-1536x865.jpg 1536w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2022\/06\/Image-5.jpg 1640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.ethicalsuperstore.com\/products\/beauty-kitchen\/beauty-kitchen-seahorse-plankton---really-radiant-moisturiser---60ml\/\" target=\"_blank\" rel=\"noreferrer noopener\">Seahorse Plankton+ Really Radiant Moisturiser<\/a><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ethicalsuperstore.com\/products\/beauty-kitchen\/beauty-kitchen-seahorse-plankton---really-radiant-moisturiser---60ml\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2022\/06\/Image-6-1024x577.jpg\" alt=\"\" class=\"wp-image-12124\" srcset=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2022\/06\/Image-6-1024x577.jpg 1024w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2022\/06\/Image-6-300x169.jpg 300w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2022\/06\/Image-6-1536x865.jpg 1536w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2022\/06\/Image-6.jpg 1640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.ethicalsuperstore.com\/products\/beauty-kitchen\/beauty-kitchen-seahorse-plankton--high-def-facial-oil---30ml\/\" target=\"_blank\" rel=\"noreferrer noopener\">Seahorse Plankton+ High Definition Facial Oil<\/a><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ethicalsuperstore.com\/products\/beauty-kitchen\/beauty-kitchen-seahorse-plankton--high-def-facial-oil---30ml\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2022\/06\/Image-7-1024x577.jpg\" alt=\"\" class=\"wp-image-12127\" srcset=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2022\/06\/Image-7-1024x577.jpg 1024w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2022\/06\/Image-7-300x169.jpg 300w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2022\/06\/Image-7-1536x865.jpg 1536w, https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2022\/06\/Image-7.jpg 1640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ethicalsuperstore.com\/products\/beauty-kitchen\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shop Beauty Kitchen now!<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Written by Jo Chidley, Founder of Beauty Kitchen<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Effective products, natural ingredients and sustainable packaging is what seeps into every aspect of Beauty Kitchen &#8211; it\u2019s a rule of thumb that they never stray from. Breaking down barriers for the beauty industry&#46;&#46;&#46;<\/p>\n","protected":false},"author":50,"featured_media":12139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[921,367],"tags":[80],"class_list":["post-12106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b-corps","category-beauty-2","tag-beauty"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beauty Kitchen - Pioneering Sustainable Beauty for a Reuse Revolution - Ethical Blog from Ethicalsuperstore.com<\/title>\n<meta name=\"description\" content=\"Effective products, natural ingredients and sustainable packaging is what seeps into every aspect of Beauty Kitchen - it\u2019s a rule of thumb that they never stray from. Breaking down barriers for the beauty industry with their reusable packaging, Beauty Kitchen have now saved over 4 million single use bottles from going to landfill, and they aren\u2019t stopping any time soon.For us, Beauty Kitchen\u2019s products are perfect examples of where nature and science come together to create truly effective products that are scientifically proven and just so happen to be sustainable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ethicalsuperstore.com\/blog\/b-corps\/beauty-kitchen-pioneering-sustainable-beauty-for-a-reuse-revolution\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beauty Kitchen - Pioneering Sustainable Beauty for a Reuse Revolution - Ethical Blog from Ethicalsuperstore.com\" \/>\n<meta property=\"og:description\" content=\"Effective products, natural ingredients and sustainable packaging is what seeps into every aspect of Beauty Kitchen - it\u2019s a rule of thumb that they never stray from. Breaking down barriers for the beauty industry with their reusable packaging, Beauty Kitchen have now saved over 4 million single use bottles from going to landfill, and they aren\u2019t stopping any time soon.For us, Beauty Kitchen\u2019s products are perfect examples of where nature and science come together to create truly effective products that are scientifically proven and just so happen to be sustainable.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ethicalsuperstore.com\/blog\/b-corps\/beauty-kitchen-pioneering-sustainable-beauty-for-a-reuse-revolution\/\" \/>\n<meta property=\"og:site_name\" content=\"Ethical Blog from Ethicalsuperstore.com\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-09T08:24:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-04T14:20:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ethicalsuperstore.com\/blog\/wp-content\/uploads\/2022\/06\/BK_Header-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1640\" \/>\n\t<meta property=\"og:image:height\" content=\"924\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Richard Ward\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Richard Ward\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/b-corps\\\/beauty-kitchen-pioneering-sustainable-beauty-for-a-reuse-revolution\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/b-corps\\\/beauty-kitchen-pioneering-sustainable-beauty-for-a-reuse-revolution\\\/\"},\"author\":{\"name\":\"Richard Ward\",\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/#\\\/schema\\\/person\\\/6751f9499a700918604d96e1b1178dbe\"},\"headline\":\"Beauty Kitchen &#8211; Pioneering Sustainable Beauty for a Reuse Revolution\",\"datePublished\":\"2022-06-09T08:24:12+00:00\",\"dateModified\":\"2022-07-04T14:20:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/b-corps\\\/beauty-kitchen-pioneering-sustainable-beauty-for-a-reuse-revolution\\\/\"},\"wordCount\":520,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/b-corps\\\/beauty-kitchen-pioneering-sustainable-beauty-for-a-reuse-revolution\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/BK_Header-1.jpg\",\"keywords\":[\"beauty\"],\"articleSection\":[\"B Corps\",\"Beauty\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/b-corps\\\/beauty-kitchen-pioneering-sustainable-beauty-for-a-reuse-revolution\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/b-corps\\\/beauty-kitchen-pioneering-sustainable-beauty-for-a-reuse-revolution\\\/\",\"url\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/b-corps\\\/beauty-kitchen-pioneering-sustainable-beauty-for-a-reuse-revolution\\\/\",\"name\":\"Beauty Kitchen - Pioneering Sustainable Beauty for a Reuse Revolution - Ethical Blog from Ethicalsuperstore.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/b-corps\\\/beauty-kitchen-pioneering-sustainable-beauty-for-a-reuse-revolution\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/b-corps\\\/beauty-kitchen-pioneering-sustainable-beauty-for-a-reuse-revolution\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/BK_Header-1.jpg\",\"datePublished\":\"2022-06-09T08:24:12+00:00\",\"dateModified\":\"2022-07-04T14:20:30+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.ethicalsuperstore.com\\\/blog\\\/#\\\/schema\\\/person\\\/6751f9499a700918604d96e1b1178dbe\"},\"description\":\"Effective products, natural ingredients and sustainable packaging is what seeps into every aspect of Beauty Kitchen - it\u2019s a rule of thumb that they never stray from. 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