Aarong

Aarong was established in 1978 as the marketing arm of BRAC (Bangladesh Rural Advancement Committee) to provide a stable source of employment for rural artisans. It helps the artisans to help themselves by restoring their pride and self-esteem and reviving Bangladesh's traditional arts and crafts. Aarong currently provides services to more than 30 000 artisans 85% of who are women.

"Traidcraft's business approach based on cooperation, not exploitation, a commitment to respect the skills, traditions and hardwork of 'third world' producers. Aarong also provides the above commitment to the artisans to maintain a chain work and better relationship as well as Fair Trade business. From 1986 till now Traidcraft is giving support to upgrade our artisans, not only artisans also upgrade our marketing stream, communication, quality assurance, faithness, product development designs etc." - Shahnaz Parveen.

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