I was slightly dubious of this toothbrush at first as it looks quite unusual - it's shape is quite curved! But having used mine for a good few months now I'd highly recommend it. It's just as good as any big brand name toothbrush, in fact even better, since it's made of 100% recycled plastic. And once you're ready to replace it with a new one you can send it (and the case) back to the Preserve people to recycle it. The clear plastic case also doubles as a toothbrush holder for when you're travelling. Brilliant!