Seedling


Seedling is based in East Tamaki, Auckland, New Zealand, founded by Phoebe Hayman in 2006, a mother of two who struggled to find great gifts for children. She took it upon herself to start designing toys for children that would make it easier for families to enjoy quality time, which is where the kits came in, with everything included for children’s great ideas to take shape with the help of their parents. The first four kits were based on cooking, gardening, painting and outdoor exploration, and each one of these was designed to inspire a passion for creative thought. The brand has grown now offering more educational toys and gifts that children can enjoy while developing key skills.

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