Pure kicked off the digital radio revolution in the UK, and ever since they started they have been pushing the boundaries.  They are proud to claim a wide range of firsts in digital technologies, but it is their environmental priorities which have really brought them into the spotlight.  With the development products featuring low power consumption, recycled packaging, and components selected to minimise environmental impact, and also the first radio to be recommended by the Energy Saving Trust, Pure is showing that they are part of the eco-friendly movement. 

With these energy efficient radios waking you up in the morning and keeping you tuned in during the day, you’re doing your bit whilst keeping up with the world.

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