Heveababy was created after the founder Terese Hoffeldt saw a Greeenpeace campaign testing various celebrities in Denmark for the level of toxins in their blood.  The then-pregnant Danish radio and TV presenter Andrea Rudolph was found to have 18 out of 44 toxins in her blood/body.   This was Terese’s eureka moment and she set out to create a line of innovative 100% natural rubber products for eco babies, ranging from soothers to teethers and bath time toys.  Not only are all of the products made with a passion for design, but for the environment, for people and the planet.