Frugi is a family business, started out in 2004 by Lucy and Kurt Jewson. They began by creating a range of baby clothes to comfortably accommodate cloth nappies, and since then the business has developed in leaps and bounds. Nevertheless, they still hold true to their fundamental ecological ideals, donating 1% of their annual turnover to audited grass-roots environmental concerns.
Frugi, formally Cut4Cloth believe in clothing babies in the best organic cotton around. Not only is organic the best environmental choice, but also the benefits in kitting out your baby in organic cotton go further than this. Organic feels softer as the cotton fibres are left intact during the production process, it is more breathable, and the absence of chemicals in production means that not only does it smell cleaner, but it is less likely to trigger allergies in your child. These beautifully made garments are a great choice for your baby’s comfort, and we’re pretty sure they’ll look adorable in them too!