The four international Fair Trade Associations FLO, IFAT, NEWS and EFTA, published a new book about Fair Trade, its impact, successes and challenges. Business Unusual Successes and Challenges of Fair Trade shows how Fair Trade works in practice, based on the examples of coffee, rice, handicrafts cotton and textiles. It demonstrates the pioneering work of Fair Trade Organisations in developing a truly responsible business model. By showing that fair trading is possible it wants to encourage all business
actors to apply similar principles. It also discusses some lessons from Fair
Trade for trade policy making, looking behind the reasons for the stalemate in world trade negotiations.
Business Unusual addresses important questions, such as
* How does Fair Trade concretely benefit poor and marginalized producers?
* What is the difference between Fair Trade and other ethical trading
initiatives?
* What is the right balance between business operations and the mission to make trade more fair for all?
* How can Fair Trade movement co-operate with multinational companies and still remain critical where necessary?
Business Unusual is a reference book for everybody who wants to look behind the scenes of Fair Trade.
Ethicalsuperstore.com product code: 20558
Shipping Weight: 300g

Greetings cards and calendars from Fair Trade Media eature exclusive photos of fair trade products, producers and their families. Printed on recycled paper, Fair Trade Media\'s calendars and cards are...
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