Brand new research reveals the future face of the green shopper

Posted on 22nd November 2007Brand new research reveals the future face of the green shopper

Who are today’s ethical consumers? Despite being high profile and capturing current headlines, they have been a difficult bunch to pin down. Much of the British media would lead us to believe they are the affluent middle-classes looking for guilt-erasing labels for their vast shopping mountains to make them ‘feel better’. Or worse still, portray them as fashion victims’ green-washed by the eco-hype – and when did a trendy bag ever change the world? However, today’s self-confessed ethical consumers will no doubt tell you they are part of a new culture that simply recognise the role of consumer pressure and are fed up with political hot air and senseless spin.

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Brand new research reveals the future face of the green shopper .

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