In the run up to Go Banana’s For Fairtrade day, which is tomorrow (6th March), we here at Ethical Superstore have been racking our brains to come up with the most creative, entertaining, bizarre, and thought provoking banana-based activities!
Late last week we had a trial run of our banana-eating-a-thon, a few more games and events are in the Top Secret pipeline, and over the past couple of days we’ve been trying to get rid of a Fairtrade banana by offering it to passersby.
Let me explain; we tied a Fairtrade banana to a tree outside our offices so that it was hanging above the footpath within arm’s reach of any pedestrian, with a note attached saying “Please eat me, I’m safe & Fairtrade too!” in a hope of raising awareness of Fairtrade.
BarryNana has received a few funny looks, been ignored, been pointed at, but not once has anyone attempted to free him from his state of limbo and indulge in some Fairtrade goodness.
This got us wondering why people seem to be so adverse to freebies, why people seem to ignore what they don’t think is really there, and why people’s confusion or apathy leads to inaction or inertia.



