Browsing: green living

Applying Plan Do Review (ask any Primary age child for an explanation) to Christmas, I am now at the review stage. I planned with much thought, did with much effort and come to review without an ounce of either thought or effort left in my body. Such is the joy of January.

So how did I do with my ethical gifts? The jewellery elicited the most positive responses; the reactions to the stationery were more restrained. The champagne gift set was the greatest hit; the candles received the worst comment - “Not more bloody candles.” (Joint presents are always likely to please one partner more than the other.) I even managed to get away with a little regifiting, although my conscience is getting harder to ignore each time that I do it.

As for waste, our success was marked by the fact that there was still space in the bin on collection day. There has already been a trip to the recycling centre, the cards have been cut up for tags next year and the gift bags folded and stowed away for re-use. Result.

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a strangely pleasurable experience?

So what’s in a name? Plenty, if all the time and money spent on market research and advertising is anything to go by. Manufacturers invest heavily in promoting brand loyalty. But what is it exactly ? According to leading experts, brand loyalty implies that consumers bind themselves to a product as a result of a deep-seated commitment. (Bloemer and Kasper 1.).

A deep-seated commitment?  Sounds serious.
Well, yes. For have you not heard it said…“Coffee just isn’t coffee unless it’s …” “No-one makes jaffa cakes like …” “Easter wouldn’t be Easter without …” “I wouldn’t use anything else on my face but …”?

It’s a commitment that is not just about authenticity of taste, but about a product that becomes the norm, a standard against which all others are measured and found wanting.

Let’s take tomato ketchup as an example.

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The wetter the better?

I recently challenged myself to ‘Go One Better’  - to conduct an examination of my lifestyle and identify simple improvements which I could make, and more importantly stick to, which will make a difference.  I began with a commitment to eliminate at least one regular car journey and replace it by cycling.  Given the title of this post you could be forgiven for thinking that I’m going to attempt a cheerful defence of pedalling in the rain, not so.
With all going well with the cycling it was time to turn my attention to other things.  Once you start to think about ‘going one better ‘the problem is not so much what to tackle, but where to start.  I decided to start by examining my daily routine, working from morning onwards.
To say I’m not a morning person doesn’t even come close.  According to my family I don’t wake up – I defrost.  Putting myself in the microwave isn’t an option (though it’s a tempting proposition for family I suspect) so I tend to thaw out in the shower.  I’d always resented the hammering on the bathroom door and pleas for speed, evidence of their tendency toward exaggeration.  ‘You always take forever’ being conclusive proof of their impatience, as I was never in longer than a couple of minutes.
I’m probably not alone in the belief that showering is guilt free

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I am not about to confess a hitherto secret compulsion to wash obsessively. My obsession is firmly contained within my head and has yet to materialise into much productive output.

It all began when I looked at the label in my son’s new light grey sixth form trousers to discover that they were Dry Clean Only. I was so incensed that I overcame my inhibitions to ask about it openly at the Sixth Form Information Evening.

Read the rest of An Obsession With Washing »

Something that came to my attention about a month ago (and which I have successfully managed to block out since) has resurfaced thanks to our friends over at TreeHugger. The aptly named Shit Box is supposed to be the answer to all of your festival toilet troubles.

The creator, who also founded the footwear retailer Office, is Richard Wharton who has since set up the Brown Corporation to manufacturer his little brown brain child. It is a portable, flatpack, lightweight cardboard toilet designed for outdoor use when you need it most. It’s designed to be reused with the use of degradable poop bags – 10 of which come with the Shit Box.

So next time your kids are desperate for the loo in the car, or you’re at a festival and are dreading the long drop – just think – you could be sitting comfortably on a cardboard box, in the comfort of your own tent, emptying your bowels in style!

Seriously though, it’s quite impressive and its eco-friendly credentials aren’t bad either. Made with 70% recycled cardboard, with all of the components degradable, this novel idea might just prove to be popular, not least with eco-conscious festival goers.

We already have self contained solar showers, biodegradable tent pegs, and floatable dinner sets! 

So why not add a Shit Box into the mix?

Have a look at other innovative uses for the humble cardboard box over at Ethical Superstore.

I wonder what’s next . . .
 

(Image via LittleJackShit)