Browsing: divine chocolate

What better way to celebrate it being Friday than with a delicious bar of Fairtrade Divine Chocolate?

But the big question is - do you think about where your chocolate comes from every time you enjoy a bite..?

Read the rest of Friday Fun - Fairtrade Chocolate Tales »

Will Cadbury's soon become Fairtrade like these chocolate chunks?

Rumours reach EthicalSuperstore HQ that Cadbury’s is set to announce that it is go fairtrade on all of its Dairy Milk range of products. This is the highest profile brand yet to go fairtrade.

When Cadbury’s bought Green and Blacks, we decided to hold fire on delisting them for a change corporate ownership while we decided whether Cadbury’s would negatively impact on G&B or whether it would be a postive impact on the whole company. (Green and Blacks the acceptable face of Cadburys?) It now looks like the positive approach to sustainable trade has had an impact on the whole Cadbury group.

So is this good news? I think on balance it is. Awareness of fairtrade will leap again as more people become exposed to what it is about through a product they are already buying. It also removes the age old quibble - “the fairtrade version doesn’t taste like my brand”. Now your brand is fairtrade so it really is a no effort switch. The volume of fairtrade cocoa will soar with direct benefits accruing for the producers.

Read the rest of Cadbury’s Dairy Milk to go Fairtrade »

Anane Mensah sharing his Divine story

This morning, Ethical Superstore was proud to welcome two of the cocoa famers from the Kuapa Kokoo Fairtrade cocoa cooperative, located in Ghana, West Africa. The cocoa that this co-operative grows, cuts and dries is used to make Divine Chocolate, which is certainly more than enough to make all of us sit up and pay attention.

The name ‘Kuapa Kokoo’ means ‘The Good Cocoa Farmers Company’. It’s a bit of a tongue twister in Ghanaian, but it has a good ring to it, and is certainly evocative of the faraway country from where the cocoa originates. It’s a name to be conjured with, and a name which is synonymous with Fairtrade success, as the stories of Mr Anane Mensah and Mr James Adiyiah told us first hand.

Anane’s and James’ roles in the co-operative are important ones. They are both Recorders, charged with the task of weighing and recording the amount of cocoa which is farmed and processed to be sold. Being responsible for the amount each farmer is paid is a large responsibility, and through this job they have both gained a respected place and influence in the Kuapa Kokoo community.

Read the rest of A Divine Cocoa Breakfast »