Women in Ethical Business – The Triodos Awards

It’s that time of year again – judging for the fourth annual Triodos Women in Ethical Business Awards is under way, and here at Ethical Superstore we are delighted that three of the finalists are business-women we have been supporting for years.

Anne MacCaig, chief executive of Cafedirect, has been nominated in the Ethical Business Awards category. Cafedirect’s Fairtrade labelled coffees and tea were among the first products seen on the virtual Ethical Superstore shelves, and since then the brand has grown into a nationally recognised name. Anne’s commitment to generating social and environmental benefits for grower communities deserve the recognition given in this finalist position, a worthy winner of the title.

Sarah Brooks and Susi Lennox and their company Yes Pure Intimacy, the only range of organic intimate lubricants and moisturisers, have been nominated in the Ethical Small Business Award Category. Sold through EthicalSuperstore since 2008, Yes products may not be the first line that springs to mind when thinking of ethical trading, but these intimate products have become one of our increasingly popular lines. Sarah and Susi are pioneers for ethical trading in this field, making them excellent contenders for the award.

Zaytoun, also nominated in the Ethical Small Business category, is an olive oil producing company run by Heather Gardener-Masoud, dedicated to improving the lives of olive farmers in Palestine. Showing real dedication to her cause Heather started as a volunteer, before identifying the market gap and transforming her fledgling idea into a multi-million pound business. Her development of the world’s first Fairtrade olive oil and obvious commitment to the cause makes Heather a forerunner in this category.

Despite the current economic climate, people are still choosing to shop ethically to ensure that their hard earned cash benefits the people who deserve it most. Indeed perhaps you could even say that shopping ethically will help to foster the green shoots of hope of economic recovery in places that really need it.

Here at Ethical Superstore we are proud to support women who pioneer in ethical business. The three women nominated for the 2009 awards have vitally contributed to improving the lives of others through viable and profitable businesses, and we wish them all possible success in the final.

Click here to place your vote. The deadline is Friday June 19 at 5pm.

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