Fairtrade Fortnight – Take a Giant Step


The Fairtrade Foundation’s annual Fairtrade Fortnight campaign commences 27th February and runs until 11th March when UK consumers are being encouraged to “Take a Step” to expand their support of Fairtrade products.

Ashish Deo, commercial director at the Fairtrade Foundation, said: “Throughout 2012 the Fairtrade Foundation wants to bring the nation a step closer to understanding that by taking a small step, like buying a Fairtrade product, they can help make a big change to the lives of farmers in the developing world.’”

The Take a Step campaign wants to take 1.5 million steps for Fairtrade in 2012, that’s one step for every producer that Fairtrade works with around the world. Each step leads to the better deal that millions of farmers and workers in developing countries urgently need.

Here at Ethical Superstore HQ, we’ve been working hard to bring our customers the widest range of Fairtrade-labelled products for the past decade.  So if you want to take the biggest step possible this Fairtrade Fortnight, we encourage you to stock up on Fairtrade-labelled products, which you can select from our extensive product range.  In addition to ordering your favourite products, perhaps consider trying something different, as our Fairtrade product range includes groceries, gifts, clothing, and beauty products from the UK’s leading Fairtrade labels Divine Chocolate, Equal Exchange, Cafedirect, Traidcraft, People Tree, and many more.

You can register your “step” on a special online stepometer by visiting the Fairtrade Foundation’s website.

And please visit our Facebook wall during Fairtrade Fortnight where we’d love to hear about the steps that you or your family are taking in support of the Take a Step campaign.  Post your “step” on our wall, or share our awareness-raising photo, and we’ll chose two lucky fans at random each week during Fairtrade Fortnight to win a £20 voucher to spend at Ethicalsuperstore.com

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