EthicalSuperstore.com continues growth with impressive year end results

Posted on 10th September 2010EthicalSuperstore.com continues growth with impressive year end results

The UK’s leading ethical retailer is continuing to prove that despite the economic downturn consumers are still listening to their eco consciences, reporting a 48 per cent increase in turnover to £4.3million for year ending July 2010.

Gateshead-based EthicalSuperstore.com has seen a huge rise in the numbers of eco savvy consumers purchasing from the vast array of Fairtrade, organic and eco-friendly products available through the online retailer, reporting a significant increase in orders compared to the previous financial year.

The company now has over 9000 products to choose from, including 4000 new lines which have recently been added as part of the company’s new marketplace initiative, where it is hoping to position itself as an ‘ethical Amazon’.

EthicalSuperstore.com’s marketplace initiative is open to an unlimited number of suppliers of ethical products, covering every locale and includes producers from around the globe. EthicalSuperstore.com hopes to double the number of products available through it in the next year.

EthicalSuperstore.com has also reported a record-breaking year in Fairtrade product sales, and is now one of the leading independent retailers of Cafédirect, Divine Chocolate and Traidcraft products, including many products not available in supermarkets.

Co-founder Vic Morgan commented: “We are now at a milestone point for EthicalSuperstore.com and are once again delighted with our results. The main focus for us over the year ahead will be to expand our marketplace and to open up the platform to as many suppliers as possible, which will not only benefit our customers but also producers across the globe.

“We hope that by introducing even more ranges from a wide variety of suppliers that we will open up our offering to an even wider customer base. Our results already prove that consumers are already taking the eco message seriously and through ethical purchasing they can make a positive difference in the world, without compromising on quality.”

EthicalSuperstore’s strong growth has been elevated due to its merger with Natural Collection in 2009, bringing together two of the biggest brands in the ethical and Fairtrade sector. EthicalSuperstore.com will continue to expand the Natural Collection mail order catalogue side of the business, with a fabulous new Autumn / Winter issue full of eco home-ware and ethical fashion currently proving a hit with its customers, as well as expanding its own marketplace in the year ahead.

EthicalSuperstore.com, the one-stop shop for all things fairtrade, eco-friendly and organic, was founded six years ago by Vic Morgan and Andy Redfern, and has the widest range of ethical brands and products online.


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Media Enquiries:

Joanna Glover
joanna@pointov.com
Tel: 0191 482 8955

Notes to editors  

Images are available for media on request.

  • EthicalSuperstore.com is a one stop online shop for ethical gifts, eco-friendly gadgets, fairtrade and organic groceries offering the best possible service at all times to its customers.  The business also operates Natural Collection, the multi-award winning online retailer and mail order catalogue of ethical lifestyle products.
  • With more than 9,000 products just a mouse click away, it is the perfect place for ethical shopping.
  • From organic clothing to Fairtrade coffee, and from vegetarian food to cosmetics free from animal cruelty, EthicalSuperstore.com offers an amazing range of products that help you to buy what you believe
  • Top brands include Divine Chocolate, Green and Blacks, Cafédirect, Traidcraft, Suma Wholefoods Ecover and Neal’s Yard

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